Music fans will be able to view professionally-produced content from a broad array of groundbreaking artists through ALL WORLD LIVE, the innovative online live music Web TV Network being built for consumers, advertisers and content owners that will blend the very best in top-notch music content with CHELCA’s leading video technology and production. The content will be made available on ALLWORLDLIVE.TV, the network’s “home” destination site, and through major mobile devices (iPhone, Android, Blackberry, Windows Phone). The network will also serve as a syndication platform for third-party produced programming, expanding the reach of the ALL WORLD LIVE brand across the worldwide web. The network will be self-funded and powered.

“We are delighted to launch this exciting new network platform that will further transform live music content into a legitimate mobile distributed brand that benefits fans, artists and advertisers,” stated Ms. Collard. “ALL WORLD LIVE will harness the power of artists and their audiences and direct it to a dynamic network created specifically for consumers and advertisers alike.”

“We are excited and committed to deliver the best possible live performance music experiences to consumers and with ALL WORLD LIVE, we have a common vision of producing live music performances and related live music content from emerging artists in an attractive, clean and intuitive environment that appeals to fans and advertisers alike. We look forward to developing a first-class destination that will attract a massive online audience from day one, boast some of the most desirable demographics on the Web and develop new and innovative ways to monetize live music performances,” commented Mr. Holliday.

ALL WORLD LIVE is scheduled for an early 2012 launch.

Suite929 will air the March-September 2010-produced webcasts of “The Syndicate” (to be re-branded as “The Syndies: Encore”) on weekends beginning September 18, with all videos in High Definition and optimized for major mobile devices.
“The Syndicate,” is based in New York City and is hosted by veteran Radio Personalities Maya the B, Randa Luv, and The Lovely J. Subject matter includes dating, romance, lifestyle, and urban culture, with music & entertainment focused special guests.
Suite929, the Web TV network dedicated to fashion, culture, & arts, brings viewers into the world of the fast-paced daily lifestyle behind the scenes in entertainment by featuring original series and specials, exclusive interviews, and fashion events – all rooted in the New York City experience.

The Syndies: Encore on Suite929: www.suite929.tv/shows/thesyndies
 
MEDIA CONTACT:

Melanie Collard
Managing Partner, CHELCA Alliance
Publicity 213/254-5089, melanie.collard@chelca.com

Maxine Lewis
PR Contact, Suite929
maxine.lewis@allworldcorp.com

The Boston native will continue to serve as contributing writer for (CHELCA-owned) Avenue 1, and will add contributing host/correspondent duties for Suite929tv’s magazine-style fashion/culture show “The 9ine” to her schedule.

“Shanda is not only a spectacular media personality but she is also the ideal ambassador for the Suite929tv brand,” said CHELCA Principal/Co-Founder Chuck Holliday. “It is a personal and professional thrill to be the beneficiary of Shanda’s incredible work ethic, on-air skills and fantastic instincts as a contributor.”

While Foster’s previous arrangement with CHELCA only applied to Avenue 1, the new pact also encompasses the company’s Suite929tv, G Style (Co-owned by CHELCA), and upcoming The Fame Life, and Over/Under Sports brands.

In addition, it also includes a new advertising relationship between Option 1/All World (also owned by CHELCA) and Ms.Foster, such as Over/Under Sports with Shanda Foster.

“I’m excited about the new arrangement and can’t wait to get to work,” said Ms.Foster, who will remain based in Boston, but will commute to New York City, as well as film select segments in her hometown.

“I am thrilled to continue working with CHELCA, as well as developing and helping produce across CHELCA’s portfolio of brands.”

Shanda Foster currently contributes to Play Action Sports, which airs Sunday mornings on Hot97 Boston, and is a Boston events reporter for the Examiner.

The Suite929 TV (stylized as Suite929tv) website will have a soft launch on June 27th to show off its sizzle reel. in late June, it will begin rolling out segs of 5-7 original series and other content bits specifically produced for the new venture.

Documentary and Semi-Scripted fare that Suite929 TV has in hand after its initial rollout includes:

“MODELife,” created by the Suite929tv staff, going behind the scenes during modeling photo shoots and business transactions (co-produced by Melanie Collard and Chuck Holliday);

“The 9ine,” starring various TV personalities traveling throughout New York City visiting restaurants, spas, and fashion brands (produced by Chuck Holliday);

“MurderGraham,” written by Jared Waiss, directed by Chuck Holliday, and starring UK presenter Jade “Leyton” Graham (co-produced by Chuck Holliday and Jared Waiss);

“Picture Perfect,” starring Washington DC-based celebrity photographer Anthony Tilghman (co-produced by Tilghman and Chuck Holliday);

“Glamours Edge,” created and launched in 2007 starring former photographer turned TV producer Chuck Holliday (Season 4 will air on Suite929tv);

“TLNA: The Late Night Alumni,” a single-camera documentary that follows socialites, DJ’s, and event promoters as they prepare for outings on the town in New York’s busy nightlife scene (produced by Chuck Holliday);

“Fatally Single,” a round table panel-style series featuring various social media journalists and media personalities weighing the pros and cons of dating in today’s society (produced by Melanie Collard);

In the new iteration, Suite929 TV aims to make money through advertising and sponsorships, but creators will retain co-ownership and copyright control of their content. A majority of Suite929 TV’s programming will be produced in-house and is overseen by its creator, Chuck Holliday, who got the idea off the ground during New York Fashion Week with the help of his association with NBCUniversal.

Holliday and others held a daylong presentation in March in Stamford, CT that instructed producers and corporate executives on how relatively cheap and easy it is to produce high-def Internet video content, now that high-def cameras and sophisticated editing software is widely available and affordable. That event spurred dozens of corporate executives to commit to assisting in distribution and funding for Suite929 TV.

“Basically, Suite929 is original content created by regular professionals,” Holliday said. “The content we have ranges from fashion, drama, lifestyle and culture, to round table discussion … this is an opportunity for producers like myself and others to experience and try something new with a very low risk factor.” Suite929 TV also will include a blog-like feature that will allow viewers to voice their opinions and criticisms of the content.

Suite929 TV accepts submissions from anyone who is a member of the CHELCA Alliance via corporate referral. Down the road, Holliday said he’d like to expand to a section where aspiring talent can post work themselves.

Holliday brainstormed the idea for Suite929 TV while pounding the pavement outside NBCUniversal. He’d produced video programming for multimedia rap brand thisis50.com, “The Round Table Show” and he was impressed by how quickly it spread around the Web. Other scribes who are helping to manage Suite929 TV include screenwriter Jared Waiss, PR veteran Melanie Collard, former runway model Valencia “Eve” Garcia and CHELCA Creative Director Julianne Kelber.

Holliday and Collard have financed the launch out of their own pockets, at a cost of “a little under $10,000,” he said. For the moment, its headquarters are in Holliday’s neighborhood of Roosevelt Island, New York City, though they have web programmers and other tech staffers working on the network in Miami Beach.

 
 
WEBSITE:
www.suite929.tv

Contact Maxine Lewis at maxine.lewis@allworldcorp.com

BULLETT Co-Founders Erin Ralph and Nicholas Ralph also stepped down as Editor-in-Chief and Publicist respectively.

Mr.Holliday said, “I have tremendously enjoyed my work as Digital Producer of BULLETT Magazine, where we substantially gained traction in the fashion publication market within a short time. In addition, I am particularly proud of the success of the digital platform put in place.”

Mr.Holliday followed Erin Ralph to BULLETT from Z!nk Magazine, where he also served in a similar position in 2010.

For Erin Ralph’s story on her departure: http://www.wwd.com/media-news/the-original-wunderkind-3546871

The unique visitor number for the Season Four premiere (“Know the Ledge”) of Glamours Edge was 40.87% (increase from last episode), which means that more than 220,714 web viewers were watching.
The second episode of Season Four (“Ink Inc”) delivered 65.31%, with over 533,000 web viewers watching. Glamours Edge delivers new episodes monthly at www.glamoursedge.com.
The first 2 episodes of Season Four together posted a total unique visitor and overall view number higher than the three previous seasons combined.

“We are ecstatic with the unique visitor and total viewer numbers for the return of Glamours Edge since we launched the series in 2007,” stated Chuck Holliday, CHELCA Co-Founder, and Glamours Edge series Protagonist. “I would like to thank our assistants, Jason (Anderson, Co-Executive Producer of Glamours Edge), and the rest of the team. More importantly, I’d like to thank the general public for consistently showing such enthusiasm and support for the CHELCA brand and our brands”.
 
 
 
WEBSITE:
www.glamoursedge.com
 
CONTACT:
Maxine-Denise Lewis
(646) 801-1170
maxine.lewis@option1worldwide.com

CHELCA’s properties and affiliate brands provide a built-in online audience of 6 million monthly unique visitors globally, and 3.3 million in the U.S. With the move to Suite929, CHELCA will add several interactive features to enhance the Suite929 viewing experience including online voting for visitors’ favorite each episode and a live chat with Suite929′s resident series cast members.

“Suite929” will feature an eclectic mix of art-driven photo image galleries, and multimedia (video) programming. “Suite929” will be produced in-house by CHELCA Multimedia, under the direction of CHELCA Founder/Principal Chuck Holliday and Creative Director Julianne Kelber, and operate as part of it’s Multimedia unit.

“We’re thrilled to launch such a brand that showcases the daily New Yorker,” said Julianne Kelber, Creative Director/President, CHELCA. “‘Suite929’ brings our robust, vibrant online community to all audiences across the nation who can now view the vast array of original programming on a trusted platform.”

“We believe in the concept of an interactive digital network, and we’re excited to bring that idea back as the newly created Suite929,” said Chuck Holliday, Founder/Principal, CHELCA. “We’re equally excited to have this new venture launched in-house, which will result in a better value for our clients and a better experience for our viewers and online users.”

“Suite929” will draw upon the extensive power of sister-brand Avenue 1, the first digital magazine to launch under CHELCA (in 2004), focusing to get to the heart of programming the average daily New Yorker want to see and learn about. “Suite929” will also have an extensive interactive component, allowing viewers to vote in polls, and delve deeper into subjects covered on any particular video segment.

WEBSITE:
www.suite929.com

Kelber’s most recent position was Assistant Editor of Nylon Magazine, where she led a streamlining of the publication’s editorial content. She has held positions with several media companies, including AOL Inc.

“We are very pleased to have Julianne join the CHELCA® team as Creative Director. Not only will Julianne bring her prior business expertise in the business of fashion, publishing, and digital media, but she will also add to operations support and contribute significantly to strategic initiatives development. We look forward to Julianne’s involvement as CHELCA continues to expand its presence in the digital media business throughout the nation,” said Chuck Holliday, CHELCA Founder/Principal.
 
 
 

Option 1 Worldwide will sell inventory by targeting specific audiences and not by specific websites.

The platform will use data providers such as Quantcast and BlueKai to offer demographic composition, behavorial patterns, geographic location and purchase intenders. That data will be supplemented with internal CHELCA and client-provided data to help advertisers find the audience they are looking for.

The system will include a capability to provide clients with preferred access to Option 1′s inventory in real-time bidding environments via private exchanges.

CHELCA will maintain full control over its inventory during the purchase process.

“Ad networks and portals are a $1 million marketplace, where third-party ad networks capture a disproportionate share,” said Maxi-Denise Lewis, CHELCA Spokesperson. “Option 1 allows CHELCA to be a key player in this market with a portfolio of leading digital properties. By dialing down third-party ad networks, we’re able to take greater control over our digital inventory and provide the marketplace with a new buying opportunity directly from a trusted and premium content source.”

The Option 1 network is making inventory through this system available from all of its entertainment websites, including avenue1online.com, gstylemag.com, suite929.com, thelatenightalumni.com, inmystilettos.com, and glamoursedge.com, as well as from marzee.net, gwinin.tv, samanthasconsignment.com, mintlyfe.com, the 12 CHELCA associates websites and citychickonline.com.