Mobilife Buzz (www.mobilifebuzz.com) will begin its re-branding efforts on February 23, 2015. Moving from its initial focus on the mobile electronic industry to the full, multi-faceted lives of today’s modern men, Mobilife Buzz will expand on its legacy of gear and gadgets to reflect the broad range of interests, passions and aspirations that define men.
Mobilife Buzz’s content will capture the voice, impeccable style and unmistakable ambition that have come to define today’s contemporary man. Diverse content will not only feature technology, but also food, fashion, women, travel, competition and more.
The brand will feature a blend of editorial content and unscripted video segments that appeal to today’s modern man. Additional programming announcements will be made in coming weeks.
Mobilife Buzz will offer a full web and mobile experience, linked to an upcoming mobile app for Apple and Android. The brand’s new website will feature original web series that integrate with the brand’s editorial content.
The rebrand includes a new logo as well as a new original series titled “Modern Made,” which will feature media personalities and everyday men in first-person perspectives on style, wellness and ambition.
A pair of 30 and 15-second digital spots showing men in their daily element will accompany the editorial advertisements.
The new corporate identity package and digital ads were created in-house by CHELCA’s internal branding team, while New Light Management assisted on market research and strategy.
“Mobilife Buzz will give readers and viewers access to one of the most coveted and untapped audiences in the digital marketplace – the ambitious mobile, outgoing and highly-engaged man,” explains Chuck Holliday, Managing Partner of CHELCA. “There is a vastly under-served audience in digital media – today’s modern man – and we will deliver a multi-platform experience to this engaged, passionate audience, one that widens the aperture beyond Mobilife’s previous technology and electronics base.”