NEW YORK, NY (September 25, 2013) – Reflecting the dramatic cultural changes occurring among women, The FameLife evolves its brand with the launch of a stylish new look, message, tagline and brand campaign starting today (September 25). The new website design and tagline “Less Gossip. Forward Friendly.” are the cornerstones of The FameLife brand and evoke a bolder spirit connecting The FameLife’s brand and growth in original content. The announcement was made today by Chuck Holliday, Principal Partner of CHELCA and Publisher of The FameLife.
“Nothing is more valuable to women than spirit. A good spirit can be an experience that becomes memorable and The FameLife creates good spirits for readers to draw self inspiration and self style. These bolder spirits and life experiences will continue to be the essence of The FameLife brand,” said Holliday.
The new tagline “Less Gossip. Forward Friendly.” reflects how women value and experience daily life and reinforces the brand’s triple threat publishing strategy to provide original editorial content, featured interviews and video segments offering a variety of genres to meet the different needs and interests of women. The rebrand is part of an evolution for The FameLife that began over a year ago with the July acquisition of The Syndies brand and video library, and its subsequent launch in August 2012, and spin-off in March 2013 as The FameLife (The Syndies library has since moved under the Suite929 brand).
By the end of the second quarter in 2013, for the first time since its launch, The FameLife posted growth with nearly five digit numbers in US household readers. “Less Gossip. Forward Friendly.” drives messaging through brand spots connecting emotional imagery in a conversational tone that navigates viewers through the digital magazine.
The conceptualization of the rebrand and new design was developed by Jordyn Diaz, Senior & Managing Editor of The FameLife.
“Great experiences build successful brands. Our vision balances the equity the brand built while breathing new life into the readers’ experience,” said Diaz. “This new look marks the next step with a distinctive new website and attitude. Embracing everything we love about life, The FameLife strives to be as brash as it is honest and always entertaining.”
The FameLife’s website – www.thefamelife.com
CHELCA is a multimedia platform, digital publishing, and visual production entity focusing exclusively on the multimedia industry utilizing new resources to present original programming and content via the world wide web.
Formed in December 2009 through the combining of Digital First Strategies and Urban Renewal Media, CHELCA owns and operates a valuable portfolio of digital publishing brands, a Web TV network, significant e-commerce properties, and an award-winning photography portfolio in landscape and commercial imaging.