Samantha Murdock and CHELCA announce Exclusive Digital Content Partnership

NEW YORK, NY – March 6, 2013 — Multi-hyphenate entrepreneur Samantha Murdock and CHELCA today announced a digital content partnership to create exclusive original programming and publishing focusing on fashion, beauty, arts, and lifestyle. Murdock and City Chick Inc will create engaging video content, inspiring articles, addictive blogs, and instructional photo galleries that will appear throughout CHELCA’s division of Publishing units, in addition to the re-launch of her merchant services/boutique venture, Samantha’s Consignment.

“This is what I’ve always wanted to do and I am excited to continue doing what I live and love” said Murdock. “I’m excited!”

“Today’s announcement with Samantha is another great example of how CHELCA is committed to building high quality branded content with the best partners in the business, serving both our users and our advertisers.” said Chuck Holliday, Principal Partner of CHELCA. “I’m thrilled to begin this new journey with Sam and can’t wait to get to work.”

Regular content featured on The Fame Life from Samantha will focus on everything from fashion and style how-to’s to insider beauty tips. The certified Makeup Artist and former Catalog Model will also contribute to Suite929 as a correspondent for special events, in addition to continuing her how-to series, “The City Chick.”

CHELCA is a multimedia platform, digital publishing, and visual production entity focusing exclusively on the multimedia industry utilizing new resources to present original programming and content via the world wide web.
Formed in December 2009 through the combining of Digital First Strategies and Urban Renewal Media, CHELCA owns and operates a valuable portfolio of digital publishing brands, a Web TV network, significant e-commerce properties, and an award-winning photography portfolio in landscape and commercial imaging.

Julianne Kelber
P: 718.612.6017